Austin Film Fest: ‘The Humbling’ and ‘The Last Five Years’ Will Open, ‘Rosewater’ Will Close ... J.K. Simmons Stands as a Frontrunner For the Upcoming Oscars ... New York Film Fest: ‘Whiplash’ Continues to Drum Up Major Oscar Buzz ... FEINBERG FORECAST: How the Oscar Race Is Shaping Up During New York Film Fest ... Some Surprises May Emerge in the Best Picture Oscar Race ... New York Film Fest: ‘Maps to the Stars’ Gets Laughs But No Oscar Campaign ... New York Film Fest: ”71′ Offers Showcase for ‘Unbroken’ Star Jack O’Connell ... New York Film Fest: Ethan Hawke Reflects on His ‘Boyhood’/’Seymour’ Moment ...
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Monday, March 5, 2012
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Animation Record: The Lorax Opens to $70 Million

By Scott Mendelson

The full weekend chart HERE. See this is what happens when you have just two major cartoon during the Winter/Spring season instead of six. Last year, February, March, and April saw an onslaught on high-profile animated features, five of which opened just in March and April. Gnomeo and Juliet ($25 million opening/$99 million domestic total), Rango ($38 million/$123 million) Hop ($37 million/$103 million), and Rio ($39 million/$143 million) all did well, but were burdened by directly competing with each other. Mars Needs Moms ($6.9 million/$21 million) was one of the biggest box office bombs in modern history while the never-had-a-chance Hoodwinked: Hood vs. Evil ($4 million/$10 million) was DOA

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