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Monday, May 7, 2012
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Marvel’s ‘The Avengers’ Midnight Box-Office

By Scott Mendelson

The unofficial midnight gross for Marvel’s The Avengers is $18.7 million. That’s the eighth-biggest midnight haul on record. The seven ahead of it are The Hunger Games ($19.7 million), Harry Potter and the Half-Blood Prince ($22 million), Harry Potter and the Deathly Hallows part I ($24 million), The Twilight Saga: New Moon ($26 million), The Twilight Saga: Eclipse ($30 million), The Twilight Saga: Breaking Dawn part I ($30 million), and Harry Potter and the Deathly Hallows part II ($43 million). Obviously The Avengers was never going to top the midnight-grossers list, and its worth noting that the film earned more on its midnight debut that pretty much every prior Marvel Studios movie combined (Offhand, Thor earned $3.5 million, Captain America earned $4 million, and Iron Man 2 earned $7.5 million in their respective midnight debuts). It’s a larger midnight, just barely and likely due to inflation and the 3D-price bump, then The Dark Knight, which broke a midnight record four years ago with $18.5 million on its way to a $67 million opening day and a $158 million opening weekend (both records at the time).

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