By: Scott Feinberg
The Hollywood Reporter
How did Deadpool, a subversive superhero movie made by Fox for just $58 million, gross an astounding $132 million on its opening weekend and, by the end of its theatrical run, $363 million domestically and $783 million worldwide, making it one of the biggest hits of 2016? One reason was publicity and, accordingly, its PR campaign, orchestrated by 20th Century Fox was hailed with Maxwell Weinberg Publicist Showmanship Motion Picture Award, recognizing it as the year’s best in the film arena at the International Cinematographer’s Guild’s 54th annual Publicists Awards luncheon. NBC’s This Is Us won the equivalent TV honor.