By Carson Blackwelder
As they say, timing is everything.
The key placement of TV shows has been a practice — no, art — since the dawn of time, but it’s recently become increasingly unimportant.
Last Tuesday, ABC’s Happy Endings rose in the ratings after airing two episodes back-to-back, surpassing some tough competition at 9 and 9:30 p.m.
In its first airing, Happy Endings equaled NBC’s freshman, Matthew Perry-led series Go On for the first time ever in the key demo, each drawing a 1.2 adults rating.
At 9:30 p.m., Happy Ending‘s second episode of the evening overtook NBC’s other freshman comedy, The New Normal. The ABC comedy garnered a 1.3 rating while The New Normal only brought in a 1.1 rating. This gave Happy Endings its second-highest key demo rating this season.
As seen with Happy Endings, the time slot a show occupies may still be crucial to its performance.
However, times are changing, and with such recent advents as Netflix and Hulu, the TV industry is going to need to adapt to the ever-changing landscape of technology.